Online store for home appliances and electronics

Then the question arises: where is the content? Not there yet? That's not so bad, there's placeholder copy to the rescue. But worse, what if the fish doesn't fit in the can, or the foot's too big for the boot? Or too small? Sentences are too short, there are too many headings, images are too large for the proposed design, or too small, or they fit but it looks iffy for some reason.

A client who is unhappy for a specific reason is a problem. A client who is unhappy but can't quite pinpoint why is worse. Chances are, there was a lack of collaboration, communication, and checkpoints. There wasn't a process agreed upon or specified with the necessary granularity. It's content strategy gone awry right from the start. If that's what you think, what about the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles – all those things that convey important signals beyond the mere text: hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.